Being a fashion journalist isn’t nearly as glamorous as you’d expect. I don’t mince about in Manolos and when I write on my laptop in bed it’s normally with a mint KitKat and a carton of Tesco Value OJ for company. Carrie sodding Bradshaw it ‘aint. The perks come once a season when the press days roll around and you spend a week or so trekking along to various public relations companies as they try and plug their clients over complimentary drinks and nibbles. Today was cult sneaker company Onitsuka Tiger, who went all out and hired the Absolut Ice Bar on Heddon Street.
Full marks to Mischief PR who managed to make a memorable press day, encasing the trainers in ice, serving tasty voddy based beverages and actually knowing what their product is. They are the current leaders of my PR company merit chart. Those bitches at Prada are at the bottom after messing me about with a pair of heels I needed for a photoshoot. After a million phone calls ignored they ended up sending me a pair that wasn’t even stocked in the UK, i.e. there was no point shooting them as people couldn’t buy them. Useless airhead brand monkeys.
Afterwards I meandered haphazardly (one piece of sushi – breakfast + cocktails = pissed at 4pm in the afternoon) along to the Tiger store on Newburgh Street off Carnaby and picked up my free pair of kicks. Although choice was limited as I have size 4 feet (everything was 5 plus) I found a lush pair of dove grey and turquoise Saiko Runners. These were inspired by running shoes from the late 1970s- basically they have a more breathable upper and thicker sole than some of the other styles. I’m not normally a trainers girl, but I have to say after three hours walking between meetings around London and not a single blister or ache, I could find myself converted.
1 Comment
May 22, 2008 at 8:29 pm
I still had a bloody brain freeze when I got home
, it was worth it tho!